How to Integrate Your Organization into the Modern World
If you’re tired of doing things the same way they’ve always been done, you’ve come to the right place. While society has been chugging forward with technological innovations here and there, it can seem as though the nonprofit world is sitting still.
Come along for the ride, and let’s explore the article, “How to Improve Your Donor Acquisition & Retention Plans With Modern Fundraising Tools,” published by Janet Levine Consulting, featuring Zach Hagopian, which dives into this very topic and shares ideas and strategies on breaking into the world of new-age technology.
Donation Pages
When attempting to acquire new donors, all while connecting with current ones, the best way to do that is utilizing internet communication. Hagopian highlights that donation pages, personalized to match your organization, can create easy access for donor contributions.
Honestly, if you’re still using methods such as direct mail and physical donation sheets, it might be time to consider a change.
Once that easy decision has been made, the article advises your organization to make the site personal with:
Captivating visuals
Your story
A donation button (the most important part)
A donation page makes supporting an organization as simple as buying a product off Amazon, an action that most generations are familiar with by now.
Online Auctions
Additionally, Hagopian promotes online auctions and raffles because of the ease in which an organization can connect with donors from all over, instead of a select few invited to a physical fundraising event.
This is especially relevant today with the current pandemic. Overall, it appears that it would be hard to deny the fact that online tools have a reach that a single employee or team could ever compete with.
Social Media
Social media is increasingly more important as younger generations are beginning to take over. As we replace the boomers who have held a tight grip on old communication methods, your organization will be able to expand to new heights. With it comes the ability to:
Promote awareness
Build a community
Inspire action
Share your impact
This is an exceptional way to keep all of your donors in the loop and create a connection through visual storytelling geared towards your mission and services. Millennials are known for giving donations, and the best way to keep in touch with this generation is through the apps on their mobile devices.
Technology has a way of keeping everyone connected and involved, especially in the midst of a pandemic. With that in mind, as nonprofit professionals, we must adapt to these new methods of donor acquisition and retention.
Donation pages
Online auctions
Social media
These are just the beginning of what technology can bring to an organization. Easy access is crucial in today’s modern world, and technology has the ability to shed light on organizations that are ready to make a difference in the community.
P.S. If you would like to learn more about modernizing your organization, please do not hesitate to reach out.
